Concentric Mind was hired by the Starz movie network to create a 50-person troupe to provide a branding presence at the NCTA trade show at Moscone Convention Center in San Francisco. We hired spokesmodels and actors, a crew of one dozen makeup artists, supervised the design and fabrication of costumes, secured nearby space for a base of operations, and trained our people in the roles they were assigned to play. Our characters wandered the trade show floor and the immediate environs of the convention hall and provided a memorably entertaining way for Starz to make their presence known.